I audit your workflows, design custom Notion workspaces, and train your team on AI tools that actually save time. No jargon, no overwhelm—just systems that stick.
I design calm, context‑rich systems that replace spreadsheet spaghetti with a single source of truth. From first audit to final hand‑off, you'll always know where things live and how they connect.
Learn more →Together we map your workflows, add the right automations, and teach your team to co‑create with AI instead of fearing it. Practical, hands‑on, and jargon‑free.
Learn more →When your information works for you, not against you
Join other small teams and organisations who've gotten back 0 hours every week
Hi, I'm Ivan—a systems thinker, educator, and self-confessed tech optimist. I've spent the past decade helping people and teams bring order to their digital chaos, whether that's building tech co-ops, running AI workshops for nonprofits, or mentoring developers at Founders & Coders.
My work is about making technology feel human again. I've seen firsthand how easy it is to get overwhelmed by well-meaning "productivity" tools that just pile on more complexity. That's why Digital Alchemy is built on real-life experience—translating the mess of modern work into practical systems that actually stick.
I believe the best systems are simple, sustainable, and shaped around you—not the other way around. My mission is to help you use what you already have, cut the noise, and build workflows that leave you with more time, more headspace, and a whole lot less stress.
If you're ready to make your digital life calmer and more intentional, you're in the right place.
Ivan Gonzalez
AI Consultant, Educator & Workflow Designer
Tiago Forte
Capture-and-connection mindset
August Bradley
Macro-to-micro goal design
Joe Hudson & Tara Howley
Emotional productivity
My approach blends Tiago Forte's capture-and-connection mindset, August Bradley's macro-to-micro goal design, Art of Accomplishment's "emotional productivity," and just-enough automation to make it all flow.
Nope. I build the system around your comfort level—whether that's "What's a database?" or "Show me advanced relations." You'll leave knowing exactly how to drive it.
You'll spend about two focused hours up front (spread over calls or async Looms). After that, most of the heavy lifting is on me; you just test and tweak.
Absolutely not. I start by mapping what you're already paying for and only suggest changes if they genuinely save time or money.
Both. I offer solo coaching and team engagements. For teams, I mix workshops with behind-the-scenes system design so everyone learns and benefits.
You get loom walk-throughs, living documentation, and a 30-day "ask me anything" window—plus optional quarterly tune-ups if you'd like ongoing support.
Book a free 20-minute call to explore how we can transform your workflows—no pressure, just possibilities.
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